Fuel tanks manufacture, liquid storage tanks, exhaust oil storage tank, fuel transfer pumps, drum oil storage, polyethylene water tanks |
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COMMUNICATION
After the experience of recent years, 2008 saw advertising investment up 20%
compared to 2007, with presence in 18 publications including sector journals and
online portals.
This led to the publication of over 60 pages of
advertising for 2008 alone and 3 annual presences on portals, in addition to an
ever more precise intervention of web marketing on the main national and foreign
search engines.
The main intervention has been the restyling of the
advertising pages as regards the graphics and updating the contents.
The new
concepts of the advertising page have been:
- the insertion of a main image showing a product which is actually being used
- identification of specific emotional slogans
- dedicated descriptive texts
- images of the range of products accompanying the main product
This
project has also led to new photographs being taken at the sites of customers
and final users or in real situations where Emiliana Serbatoi products are used.
2009 will also see a continual evolution of the pages, in terms of both the
content and the messages.
Click on the image to download the PDF with
the chosen advertising page.
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Headquarter
