From Bauma to Eima, a 2022 full of safe fairs for Emiliana Serbatoi


From the “A” of Automechanika” to the “U” of Uniti Expo Emiliana Serbatoi’s 2022 trade fair activity is about to begin. After the last two-year period of slowed-down fair activity due to the sanitary emergency, thanks to the growing diffusion of vaccines this year we will be able to approach pre-pandemic engagement levels. In fact, the company is willing to participate in person to a significative series of commercial fairs, This, of course, will be done in compliance
with local and international provisions against the spread of the infection, thus guaranteeing the maximum level of security to operators and visitors.
Actually, not even the Coronavirus has held back the company’s commercial fair activity both in Italy and abroad, which has always been particularly dynamic in international context with the double goal of strengthen well-established commercial relationships and develop new opportunities. Just to make an example, in autumn 2021 the company was present at Genova’s Salone Nautico, al Lyon’s Pollutec, Bologna’s Eima, Rimini’s Ecomondo and Verona’s OilNonOil.
Riding the wave of all these positive experiences, Emiliana Serbatoi’s 2022 trade fair calendar, still under definition, opens in Verona from 2. to 5. March with Fieragricola, the international kermesse dedicated to agricultural mechanics, animal husbandry, agro-supplies, renewable energy and services.
The next exhibition is scheduled for 17 to 19 May in Stuttgart, Germany, for Uniti Expo: for Emiliana Serbatoi this is the first participation in the leading European event dedicated to the retail fuel and machine washing market. Autopromotec is part of the same segment, scheduled from 25 to 28 May in Bologna, a fair focused on equipment and the aftermarket in the automotive sector. Finally, the path dedicated to the automotive sector is completed with the participation from 13 to 17 September at Automechanika, in Frankfurt, where the important exhibition that deals with the themes of the automotive aftermarket is held.
In addition to agriculture and automotive, in 2022 Emiliana Serbatoi cannot miss the appointment with the earthmoving sector events and in fact, the days from 24 to 28 October will be dedicated to Bauma, an event that attracts the main world companies operating in the construction sector.
Finally, a few days later, in early November, there will be two fairs which will probably constitute the last events of the year for Emiliana Serbatoi. From 8 to 11 November, there will be Ecomondo again, the kermesse on the green and circular economy; last but not least Eima, the international exhibition of agricultural and gardening machinery, will be held from 9 to 13 November: an unmissable event for the Italian company led by Gian Lauro Morselli.
Participation to fairs in person goes together with the presence and activity on digital channels, thus taking advantage of specific online platforms to showcase products "virtually" and to start commercial paths thanks to the tools provided by new technologies. Finally, other kermesses in which Emiliana Serbatoi had planned to take part in 2022 were postponed, such as Agritechinica, in Hannover, initially planned from 27 February to 5 March this year and rescheduled to 12-18 November 2023 due to the evolution of the health situation.
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